From Miami Herald’s Jeremy Wallace, 12/16/16

Secret terms of a contract with Miami music star Pitbull to promote Florida beaches has cost the head of the state’s tourism agency his job.

Florida Gov. Rick Scott on Friday called for Visit Florida’s CEO Will Seccombe to resign, even while noting that Florida has had record tourism in each of the last four years that Seccombe has led the agency. In addition, Scott requested Visit Florida set new policies and procedures to assure it is open and sharing details of the organization with the public.  

The mission of Visit Florida is crucial to the economic growth of our state, and Will Seccombe has played a major role for many years in helping Florida attract record numbers of tourists,” Scott said in a letter to the chairman of the Visit Florida board of directors. “However, the major changes outlined above require new leadership and ideas at the agency, and I believe it would be best for the future efforts of Visit Florida for Will to step down and allow new leadership to come in at this critical time.

Scott praised Pitbull in the letter for his “devotion to our great state”

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